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Tom Felton is #86 on publicity firm’s list of “most influential” celebrity Twitterers

According to a complex algorithm (below) created by Edleman JCPR (a UK marketing and PR firm), our own Tom Felton ranks as #86 of the top 200 celebrities on Twitter. That’s pretty amazing considering Tom only started his account a few months ago!

At #86, Tom weighs in right below Miley Cyrus and right above William Shatner.

JCPR’s calculation to determine “influence” is based not only on one’s number of followers, but also the number of times a person is “retweeted,” the amount of engagement one has with his audience (replying to them, and so forth), and the number of @replys are sent to that Twitterer (among several other things).

Edleman JCPR claims that they can use this index of influence to determine which celebrities are truly powerful in the media industry, and which celebrities can be the best endorsers of a product (*nudge nudge* Lush! How many new customers has Tom brought you? :) ).

According to the article’s author, “If I was to spend my money trying to get a person to endorse a company I would instead focus on the person who was far more engaged and who other people found interesting.”

Other celebrities on the list:

7 Responses to “Tom Felton is #86 on publicity firm’s list of “most influential” celebrity Twitterers”

  1. Regina Kaur says:

    Ohh! Thats awesome! So happy!

  2. Brianna says:

    haha love the spencer commet and congrats tom this is really cool :) )

  3. Chekkie says:

    that’s really cool. lets try and bump him to top 50… top 10 even!! :D @-) :) ) tweet tweet tweet tweet tweet!

  4. That’s very interesting to know, especially when one isn’t good in mathematiques!

    With Love,

    Sam.

  5. xxbluemoonxx says:

    That’s great but they also should have added music next to actor too. Too bad it didn’t include the recent tweets.

  6. gidge says:

    Lovely write-up Misha!

    When I read this, I immediately thought of how many of us went out to buy Lush products, ate choc. chip pancakes and have considered skipping as a way to cheer up.

    Definitely influential!!!!

  7. Tyriane says:

    oh lord not MC HAmmer! XD i didn’tknow he was on Twitter too. lol

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