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FeltShop! Tom Felton on Twitter Feltbeats on Twitter

Tom Felton is #86 on publicity firm’s list of “most influential” celebrity Twitterers

According to a complex algorithm (below) created by Edleman JCPR (a UK marketing and PR firm), our own Tom Felton ranks as #86 of the top 200 celebrities on Twitter. That’s pretty amazing considering Tom only started his account a few months ago!

At #86, Tom weighs in right below Miley Cyrus and right above William Shatner.

JCPR’s calculation to determine “influence” is based not only on one’s number of followers, but also the number of times a person is “retweeted,” the amount of engagement one has with his audience (replying to them, and so forth), and the number of @replys are sent to that Twitterer (among several other things).

Edleman JCPR claims that they can use this index of influence to determine which celebrities are truly powerful in the media industry, and which celebrities can be the best endorsers of a product (*nudge nudge* Lush! How many new customers has Tom brought you? :) ).

According to the article’s author, “If I was to spend my money trying to get a person to endorse a company I would instead focus on the person who was far more engaged and who other people found interesting.”

Other celebrities on the list:

  • #58 Hedi Montag (Spencer didn’t make the cut, thank you very much!)
  • #71 Al Gore
  • #97 Arnold Schwarzenegger
  • #116 Hillary Clinton
  • #120 Taylor Swift
  • #156 Hugh Jackman
  • #191 MC Hammer
  • #196 Graham Norton
  • Thanks to Gidge for the tip!

8 Responses to “Tom Felton is #86 on publicity firm’s list of “most influential” celebrity Twitterers”

  1. Regina Kaur says:

    Ohh! Thats awesome! So happy!

  2. Brianna says:

    haha love the spencer commet and congrats tom this is really cool :) )

  3. Chekkie says:

    that’s really cool. lets try and bump him to top 50… top 10 even!! :D @-) :) ) tweet tweet tweet tweet tweet!

  4. That’s very interesting to know, especially when one isn’t good in mathematiques!

    With Love,

    Sam.

  5. xxbluemoonxx says:

    That’s great but they also should have added music next to actor too. Too bad it didn’t include the recent tweets.

  6. gidge says:

    Lovely write-up Misha!

    When I read this, I immediately thought of how many of us went out to buy Lush products, ate choc. chip pancakes and have considered skipping as a way to cheer up.

    Definitely influential!!!!

  7. Tyriane says:

    oh lord not MC HAmmer! XD i didn’tknow he was on Twitter too. lol

Trackbacks/Pingbacks

  1. [...] won the Mashable.com award for “Best Actor/Actress to Follow on Twitter,” when he was ranked #86 on the “Most Influential” list of celebrity Twitterers, or when we teamed up with Tom Feltcher fans to get both Toms in the top three of the Mr. Twitter [...]

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Posted by misha.
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